{"id":348,"date":"2023-07-22T07:49:28","date_gmt":"2023-07-22T06:49:28","guid":{"rendered":"https:\/\/greenvolve-project.eu\/?p=348"},"modified":"2026-04-22T15:24:31","modified_gmt":"2026-04-22T14:24:31","slug":"servitisation","status":"publish","type":"post","link":"https:\/\/greenvolve-project.eu\/lv\/servitisation\/","title":{"rendered":"SERVITIZ\u0100CIJA"},"content":{"rendered":"
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SERVITIZ\u0100CIJA<\/h2>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>
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APRITES \nEKONOMIKA<\/h2>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>
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\"gg1\"<\/div>\n\t\t<\/figure>\n\t<\/div>\n\n\t
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Image source: https:\/\/doi.org\/10.3390\/su11030855<\/strong><\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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Ievads<\/strong><\/h3>\n

Servitiz\u0101cija attiecas uz iesp\u0113ju \nsamazin\u0101t materi\u0101l\u0101s vajadz\u012bbas, \nmainot produkta \u012bpa\u0161umties\u012bbas vai \nt\u0101 pied\u0101v\u0101jumu tikai k\u0101 vienreiz\u0113ju \np\u0101rdo\u0161anu par labu visaptvero\u0161\u0101ka \npakalpojuma vai risin\u0101juma \nnodro\u0161in\u0101\u0161anai. Iesp\u0113ja ir sniegt \npakalpojumu, pre\u010du, atbalsta un \nzin\u0101\u0161anu kopumu, kas katram \nklientam pied\u0101v\u0101 lab\u0101ko risin\u0101jumu.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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Apraksts<\/strong><\/h3>\n

Servitiz\u0101cijas modelis pied\u0101v\u0101 risin\u0101jumus, kas izvair\u0101s no tipiskiem \u0161\u0137\u0113r\u0161\u013ciem, kas kav\u0113 videi \ndraudz\u012bg\u0101ku pils\u0113tu m\u0113r\u0137u \u012bsteno\u0161anu, neraugoties uz to ac\u012bmredzamajiem ekonomiskajiem \nieguvumiem, augst\u0101s s\u0101kotn\u0113j\u0101s izmaksas, neskaidr\u012bbu par veiktsp\u0113ju, k\u0101 ar\u012b taust\u0101m\u0101k\u0101m vai \nviegl\u0101k\u0101m ieguld\u012bjumu priorit\u0101t\u0113m servitiz\u0101cija att\u012bst\u0101s l\u0113ni. Pakalpojumu izmanto\u0161anu parasti defin\u0113 \nk\u0101 papildu pakalpojumus vai risin\u0101jumus pils\u0113t\u0101m, iedz\u012bvot\u0101jiem un uz\u0146\u0113mumiem, kas past\u0101v\u012bgi \nnodro\u0161ina videi draudz\u012bg\u0101kus rezult\u0101tus. Servitiz\u0101cija pied\u0101v\u0101 ar\u012b lielu potenci\u0101lu aprites ekonomikai \nsaist\u012bb\u0101 ar videi draudz\u012bg\u0101kiem risin\u0101jumiem ta\u010du t\u0101 izjauc pa\u0161reiz\u0113j\u0101s sist\u0113mas.<\/p>\n

K\u0101 piem\u0113ru \u0161\u0101dam modelim var min\u0113t p\u0101reju, ko veica kop\u0113t\u0101ju nozare, kas s\u0101ka iznom\u0101t \ndaudzfunkcion\u0101los produktus, lai veicin\u0101tu mode\u013ca att\u012bst\u012bbu, kur\u0101 maks\u0101 par katru izdruk\u0101to vai \nsken\u0113to lapu, nevis tikai par printeriem un k\u0101rtrid\u017eiem, t\u0101 samazinot klientu invest\u012bcijas, vienlaikus \nnodro\u0161inot ilgtermi\u0146a sadarb\u012bbu un palielinot pe\u013c\u0146as r\u0101d\u012bt\u0101jus. \nJaun\u0101kos projektus var atrast atjaunojam\u0101s ener\u0123ijas sektor\u0101, kur klients maks\u0101 fiks\u0113tu maksu par \npat\u0113r\u0113to pakalpojuma vien\u012bbu, bet sist\u0113mas \u012bpa\u0161nieks paliek tehnolo\u0123iju pieg\u0101d\u0101t\u0101js, kas ir atbild\u012bgs \npar vis\u0101m ekspluat\u0101cijas un uztur\u0113\u0161anas izmaks\u0101m.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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Servitiz\u0101cija pied\u0101v\u0101 virkni interesantu iesp\u0113ju ekolo\u0123isk\u0101m \ninov\u0101cij\u0101m, ilgtsp\u0113j\u012bg\u0101m produktu un pakalpojumu sist\u0113m\u0101m \nun resursu efektivit\u0101tei.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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\"idea\"<\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div>
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Att\u0113l\u0101 ir par\u0101d\u012btas da\u017eas nozares, \nkur\u0101s jau ir piem\u0113roti \nservitiz\u0101cijas risin\u0101jumi un kuras ir \nnoz\u012bm\u012bgas videi draudz\u012bg\u0101k\u0101m \npils\u0113t\u0101m.<\/p>\n

Source: Basel Agency for Sustainable Energy<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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\"Servitization<\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div>
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Priek\u0161roc\u012bbas un izaicin\u0101jumi<\/strong><\/p>\n

+<\/strong> P\u0101reja no iepriek\u0161\u0113ja maks\u0101juma uz maks\u0101jumu par periodu vai par \nlieto\u0161anu.<\/p>\n

+<\/strong> Efekt\u012bv\u0101kas pieg\u0101des \u0137\u0113des, kas maz\u0101k apgr\u016btina dz\u012bvi pils\u0113t\u0101s.<\/p>\n

+<\/strong> Lab\u0101ka atbilst\u012bba iedz\u012bvot\u0101ju vai klientu vajadz\u012bb\u0101m un v\u0113lm\u0113m.<\/p>\n

+<\/strong> Produktu noveco\u0161an\u0101s nov\u0113r\u0161ana un liel\u0101ka ilgtsp\u0113j\u012bba.<\/p>\n

+<\/strong> Elast\u012bg\u0101ki pied\u0101v\u0101jumi iedz\u012bvot\u0101jiem vai klientiem.<\/p>\n

+<\/strong> Uzlabotas labo\u0161anas iesp\u0113jas un modularit\u0101te.<\/p>\n

+<\/strong> Pakalpojums k\u013c\u016bst par v\u0113rt\u012bgu pied\u0101v\u0101jumu, nevis tikai par izmaks\u0101m.<\/p>\n

+<\/strong> S\u0101kotn\u0113jie ieguld\u012bjumi parasti ir maz\u0101ki.<\/p>\n

 <\/p>\n

–\u00a0<\/strong> Da\u017ek\u0101rt tikai lielos projektos var sasniegt nepiecie\u0161amo minim\u0101lo \napjomu.<\/p>\n

–\u00a0<\/strong> Vajadz\u012bga b\u016btiska dom\u0101\u0161anas veida mai\u0146a.<\/p>\n

–\u00a0<\/strong> Liels main\u012bgums sniegto pakalpojumu intensit\u0101t\u0113 un naudas pl\u016bsmas \natbalstam j\u0101b\u016bt proakt\u012bvam, nevis rea\u0123\u0113jo\u0161am, lai samazin\u0101tu \npakalpojumu d\u012bkst\u0101vi un uztur\u0113\u0161anas izmaksas.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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Atsauces<\/strong><\/p>\n