Location: Rhodes
Country: Greece
Contact Information: [email protected]
Website Address:

The Rhodes Co-Lab aims to transform Rhodes into a model for sustainable tourism development. Working with local and international partners, the project will devise and implement practical sustainability solutions. It includes establishing a think tank with global experts to advance the tourism sector’s sustainability. Aligned with the Greek government and South Aegean Region’s initiatives, and part of TUI’s sustainability agenda, the Co-Lab’s launch featured discussions with Greek Prime Minister Kyriakos Mitsotakis about its impact on tourism both in Greece and internationally.

Thematic Area – Circular Economy
Thematic Sub-category –

  • Sustainable Mobility
  • Tourism Adapted to Climate Change
  • Waste management
  • Smart city domains for the citizens in green
  • Smart city solutions and tools.

Type of Actor/Agent -Government
Typology of Green Urban Site – Tourism facilities

Green City Elements:

  • Public Transport
  • Electric and Alternative Mobility
  • Compost
  • Smart Economy
  • Smart People
  • Smart Governance
  • Smart Mobility
  • Smart Living
  • Citizen Engagement
  • Co-creation in Urban Planning
  • Artificial Intelligence

Engagement and Consultation:

Target Groups – Citizens
Public Engagement – Was not applied.
Consultation Tools Used – n/a

Innovation and Impact:
The Rhodes Co-Lab initiative marks a significant
step towards sustainability in tourism, being the
first of its kind for a major destination. Led by the
South Aegean Region and in partnership with the
TUI Group, it focuses on collaborative approaches
to sustainable transformation. Rhodes, as a global
tourism hub, serves as a key testing ground for
these innovative sustainability practices, covering
all aspects of the holiday experience.
Expected Impact Medium
Level of Scale of Innovation 3

Budget and Analysis:
Budget Spent, Source of Money: n/a
Benefits: Well-being benefits (such as people’s
perception of increased biodiversity and
improved visual quality of the environment),
Creation of green jobs and business opportunities
Challenges: n/a

Resources and Transferability:
Teaching Materials/Resources: Link
Personal Skills Required: Medium
Non-discriminatory Principles: n/a
Transferability Potential: Medium